About Sterling AI
Sterling AI SG is a digital product design agency specializing in AI-powered products and workforce transformation. We help Singapore companies design intelligent interfaces, build AI-enhanced applications, and upskill their teams to thrive in the AI economy.
Services
AI Training & Workforce Transformation
Upskill Your Team for the AI Economy
Transform designers, developers, and leaders into confident AI practitioners
AI Product Design
Interfaces for Intelligent Systems
Design patterns for AI products that users actually trust
UI/UX Design
Human-Centered Digital Experiences
Research-driven design for complex B2B applications
MVP Development
Launch Your AI Product in Weeks
Functional MVPs that test your riskiest assumptions
Brand & Web Design
Digital Presence That Commands Attention
Distinctive identities and high-performance websites
Selected Work
| Project | Client | Industry | Timeline |
|---|---|---|---|
| AI Wealth Advisor Platform | Leading Singapore Private Bank | Fintech & Banking | 14 weeks |
| Engineering Team AI Transformation | Regional Tech Company | Enterprise SaaS | 12 weeks |
| HealthTech Diagnostic Assistant MVP | Singapore HealthTech Startup | Healthcare & Biotech | 8 weeks |
| Design Team AI Workflow Integration | Singapore Creative Agency | Creative Services | 6 weeks |
| Logistics Optimization Dashboard | Regional 3PL Provider | Logistics & Supply Chain | 10 weeks |
| AI Infrastructure Startup Brand | Singapore AI Infrastructure Startup | Enterprise SaaS / AI | 6 weeks |
AI Wealth Advisor Platform
Client: Leading Singapore Private Bank
Industry: Fintech & Banking
Timeline: 14 weeks
Team: 2 designers, 2 developers, 1 AI specialist
Engineering Team AI Transformation
Client: Regional Tech Company
Industry: Enterprise SaaS
Timeline: 12 weeks
Team: 3 trainers, 1 curriculum designer
HealthTech Diagnostic Assistant MVP
Client: Singapore HealthTech Startup
Industry: Healthcare & Biotech
Timeline: 8 weeks
Team: 1 designer, 2 developers
Design Team AI Workflow Integration
Client: Singapore Creative Agency
Industry: Creative Services
Timeline: 6 weeks
Team: 2 trainers
Logistics Optimization Dashboard
Client: Regional 3PL Provider
Industry: Logistics & Supply Chain
Timeline: 10 weeks
Team: 2 designers, 2 developers
AI Infrastructure Startup Brand
Client: Singapore AI Infrastructure Startup
Industry: Enterprise SaaS / AI
Timeline: 6 weeks
Team: 1 brand designer, 1 web developer
Our Process
- Discovery (1-2 weeks) — We start by understanding your business, users, and constraints. Stakeholder interviews, user research, and competitive analysis inform our strategy. You'll receive a project brief and success metrics...
- Strategy (1 week) — We define the approach: information architecture, user flows, technical requirements, and design direction. For training programs, this includes curriculum design and pilot team selection....
- Design (2-4 weeks) — Iterative design with weekly reviews. We start with wireframes, move to high-fidelity designs, and prototype key interactions. You'll see progress continuously, not just at the end....
- Build (3-6 weeks) — For development projects: agile sprints with working software every two weeks. For training: program delivery with real-time adjustments based on participant feedback....
- Launch & Learn (Ongoing) — We don't disappear after launch. Post-launch analytics review, user feedback synthesis, and iteration recommendations. Training programs include 30-day follow-up coaching....
Team
Leadership
- Marcus Chen — Founder & Design Director: Former design lead at Musemind, where he led product design for fintech and enterprise clients across Southeast Asia. 12 years of experience designing complex B2B applications. Passionate about making AI tools accessible to every designer and developer.
- Sarah Tan — Co-founder & Head of AI: Background in machine learning engineering at Grab. Built AI products used by millions across Southeast Asia. Now focused on helping teams adopt AI tools effectively—not just technically, but culturally.
- David Lim — Head of Training: Former L&D director at a Big 4 consultancy. Designed training programs for 10,000+ professionals. Specializes in translating technical concepts for non-technical audiences.
Advisors
- Dr. Wei Ming — AI Strategy Advisor: Former Chief Data Scientist at DBS Bank. Advisor to 6 AI startups in Singapore.
- Jennifer Koh — Design Advisor: Partner at a leading Singapore VC. Former Design Director at Google APAC.
Testimonials
"Sterling AI didn't just design our product—they trained our team to think about AI-first experiences. Six months later, we're still using the frameworks they taught us." — Head of Product, Singapore Fintech Startup
"The training program was the most practical AI education I've seen. No hype, just workflows we could use immediately." — Engineering Manager, Regional Tech Company
"We went from CSV reports nobody read to a dashboard our ops team actually loves. The AI recommendations finally make sense." — COO, Logistics Company
"They understood both the technical constraints of our ML model and the UX challenges of medical decision support. Rare combination." — CTO, HealthTech Startup
"I was the biggest AI skeptic on the team. Now I can't imagine working without these tools. They showed us how to use AI without losing our creative soul." — Senior Art Director, Creative Agency
"We're engineers—we thought brand was just a logo. Sterling AI showed us that brand is how enterprise buyers decide to trust you." — CEO, AI Infrastructure Startup
"Our junior devs are now shipping code that used to require seniors. The productivity gain is real and measurable." — VP Engineering, Enterprise SaaS
"Finally, a design agency that understands ML systems. They didn't just make it pretty—they made it trustworthy." — Chief Data Officer, Singapore Bank
Frequently Asked Questions
What makes Sterling AI different from other design agencies?
We combine traditional product design expertise with deep AI knowledge. We don't just design AI products—we train your teams to build and evolve them. This dual focus means our work has lasting impact beyond the initial engagement.
Do you only work with AI products?
No. We bring AI-enhanced processes to every project, but we work on traditional web, mobile, and brand projects too. The difference is we use AI tools internally to deliver faster and explore more options.
What's your typical project timeline?
Brand projects: 4-6 weeks. Web design: 6-8 weeks. MVP development: 8-12 weeks. Training programs: 4-12 weeks depending on scope and team size.
What's your pricing model?
We offer fixed-price projects for defined scopes and retainer arrangements for ongoing partnerships. Training programs are priced per participant with volume discounts. Contact us for a custom quote.
Do you work with startups?
Yes, from seed stage through Series C. We've helped startups validate MVPs and scale design operations. We offer startup-friendly payment terms for early-stage companies.
What industries do you specialize in?
Fintech, healthcare, enterprise SaaS, and e-commerce are our strongest verticals in Singapore. But we've worked across logistics, education, and media too.
Can you help us hire designers/developers?
We don't do direct recruiting, but our training programs often reveal internal talent. We also help clients build job descriptions and evaluate candidates for AI-readiness.
Do you work with overseas clients?
Our focus is Singapore and Southeast Asia. We work with regional headquarters of global companies and have delivered projects for clients in Malaysia, Indonesia, Vietnam, and Thailand.
What AI tools do you use internally?
Claude (our primary LLM), GitHub Copilot, Midjourney, DALL-E 3, Figma AI, Runway, and various custom tools. We're tool-agnostic and recommend based on client needs.
How do you handle confidentiality for AI training?
All training uses client's own codebases and assets. We sign NDAs, work within client security requirements, and never share client work externally. Our trainers have enterprise security clearances.
Contact Information
Email: hello@sterlingai.sg
Careers: careers@sterlingai.sg
Phone: +65 6123 4567
Address: 71 Robinson Road, #14-01, Singapore 068895
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